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Save Our Skin awareness project debuts nationwide.
May 5, 2010
By: TOM BRANNA
Editor
La Roche-Posay, a worldwide expert in UV protection, launched its SOS – Save Our Skin campaign. The company that brought the highly anticipated Anthelios sunscreen franchise to the U.S. now is embarking on a new public health awareness and educational campaign to not only inform Americans about the dangers of UV and the importance of sun safety, but to also incite true behavioral change, such as including sun protection in their daily routines and visiting their dermatologists for regular skin c...
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